We recently missed out on a pitch because we didn’t have experience in that exact industry.

On paper, it makes sense to choose an agency that’s worked on that exact same thing before. But here’s the problem: in PR, sharing an agency with your competitors often means sharing the same news opportunities, time hooks, journalists and stories. That’s how brands blend in, not how they stand out.

Fresh thinking over familiar territory

At MediaCast, we deliberately choose not to work with competing brands in the same industry. Why? Because every client deserves our full attention and the freshest possible thinking.

By avoiding industry conflicts, we give each brand the freedom to own its space. No awkward crossovers when pitching to journalists. No competing for airtime with brands we also represent. No recycled story angles.

Variety fuels creativity

Our work spans tech, finance, health, not-for-profit, retail and manufacturing spaces and with 10 years of experience to pull from - that variety is one of our greatest strengths. Fresh eyes challenge “how it’s always been done” and uncover unexpected ways to connect with audiences.

PR isn’t about ticking the industry-experience box. It’s about transforming brand messaging into compelling stories that journalists want to run, regardless of the sector. Having a journalist’s phone number isn’t enough - it’s what you do with your story that counts. PR is about crafting narratives that cut through, no matter the field.

The power of a fresh perspective

Sometimes, the best results come from an agency that isn’t steeped in your industry’s habits, but one that knows how to craft a narrative that cuts through.

If your PR strategy has started to feel a little predictable, maybe it’s time for a fresh perspective.

Get in touch with us today to discuss how MediaCast can approach PR for your brand in your industry, developing strategies that are tailored to your unique goals, amplify your voice, and help you stand out in a competitive market.